November 22, 2016: Amazon is planning to bring the facility of streaming live sports.
Amazon has proposed a premium, exclusive sports package as part of its Amazon Prime subscription service. The U.S. online retailer has even looked to foreign sports like cricket, and has asked traditional broadcasters like Disney and Univision for rights to the games they choose not to air.
Amazon has been interested in sports, particularly the National Football League(NFL).
On Monday, Amazon shares climbed 2.6 percent higher.
Amazon had announced aggressive plans earlier this year to build out its video content platform, saying it would double its video content spending and triple its spending on original content in the second half of 2016. Amazon joins fellow tech titans like Twitter and Facebook, who have also looked to sports to bolster their video offerings this year.