CUPERTINO, November 2 2014: If thereâ€™s one thing none of the worldâ€™s major tech brands would knowingly gun for, itâ€™s the same kind of non-success the Microsoft Surface tablets have so far met with. Weâ€™re a full three rounds into the life of the Redmond hybrid tablet-type things and yet the worldâ€™s biggest consumer communities are still not entirely warming to the idea.
Some have blamed the prices of the things, others the prowess of Appleâ€™s iPad and then there are those who insist that trying to replace laptops with powerful tablet PCs just isnâ€™t the way to go.
However, regardless of which theories hold water and otherwise, it seem the Surface Proâ€™s pie is one that Apple would quite like a piece of.
This weekendâ€™s tech press has been punctuated with reports that Appleâ€™s iPad Pro is well and truly taking shape. In the latest round of updates, headlines tip a device with a screen measuring in at just over 12-inches and with a specially built keyboard case not dissimilar to that of the Surface Pro. Whatâ€™s more, the primary target audiences of the iPad Pro are said to be corporate and educational clients, which again is pretty much the same as the Surface Pro.
Appleâ€™s largest ever tablet will feature the highest specs in an iPad to date, a modified version of the brandâ€™s OS X desktop system and generally all the bells and whistles youâ€™d expect with a solid laptopâ€¦again, right on par with the Surface Pro.
However, whatâ€™s entirely unlikely to materialize with the iPad Pro is direct USB device support or any kind of expandable storage, which are of course largely ruled out of the picture for any standard iDevice. Should this be the case, Iâ€™ll be interesting to see how corporate crowds warm to the iPad Pro, which even with say 256GB of storage space will still be somewhat stunted without removable storage media.
Thereâ€™s really no denying the irony of the whole thing â€“ the very thought of Apple trying to beat Microsoft at its own Surface game would have been quite laughable at one point. Still, thereâ€™s a clear and present gap in the iDevice market for something bigger and better than the iPad though ideally cheaper than the MacBook Pro â€“ a gap the iPad Pro could stand to fill quite nicely.
Of course itâ€™s all speculation for the time being as Apple is yet to utter a word on the subject â€“ watch this space for more details as they emerge.
Source: Highlight Press