Kathmandu, November 5, 2018: A budget of Rs 1.71 billion has been finally approved by Nepal Tourism Board (NTB) for the ongoing fiscal 2018-19, which should have been sanctioned three months back. The decision was made on November 2, 2018, where a majority of the budget has been allocated for tourism promotion, branding and marketing purposes.
As per the chief executive officer of NTB, Deepak Raj Joshi, the budget targets on tourism branding in China and India with the enhancement of the capacity of human resources involved in the tourism sector. He further added that the tourism board will also use the digital platforms to promote the ‘Visit Nepal 2020′ campaign.
Similarly, around Rs 373.5 million has been allocated for tourism market management and promotion, Rs 321.5 million for public relations and publicity campaigns, Rs 243.9 million for tourism heritage publicity and human resources development, Rs 8 million for research, development and monitoring and Rs 76.6 million for development of provincial destination promotional campaigns.