Atlanta, May 30, 2016:Â The soft drink known for its iconic red can is getting a patriotic makeover.
Coca-Cola created a limited edition â€œIâ€™m proud to be an Americanâ€ red, white and blue can in honor of its 75-year partnership with the United Service Organizations.
â€œThe custom patriotic packaging is Coca-Colaâ€™s special way of commemorating and thanking the USO for its many years of impactful work to help keep the nationâ€™s military men and women connected to family, home and country throughout their time of service,â€ Erika von Heiland Strader, director, Community Marketing, Coca-Cola North America said in a release.
The specially-designed cans will be available in 16-ounce cans as well as 20, 24 and 35 packs of 12-ounce cans through the Fourth of July weekend.
Lee Greenwood, who sang “God Bless the USA,” which its refrain is featured on the can, approved.
“What a privilege to #ShareACoke in honor of (the USO’s) 75th birthday,” Greenwood tweeted.
â€” Lee Greenwood (@TheLeeGreenwood) May 29, 2016
Coca-Cola is not the first company to adopt special patriotic packaging.
Belgium-based Anheuser-Busch released a repackaged â€œAmericaâ€ can through the presidential election in November.