Kathmandu, February 4, 2018: The third session of DMHFriday has come to a worthwhile conclusion by commencing discussions on the SEO Scenario. The event organized on 2 February 2018 by Swopna Digital had the main theme of ‘Digital Marketing Hours III’.
The forum commenced its discussion by prompting on ‘Why SEO?’ The audience of the event mentioned out implied endorsement effect, consistent leads and traffic, highly targeted traffic, and the customers’ likeliness turning into the internet before purchase as the main inclination of people with SEO than any other marketing tactics or process.
The event talked about the search engine basics. The Core SEO components the third component of the meet included On-site SEO, Link-building, Keyword Research and Technical SEO. Except for Technical SEO, every other component was brought into discussion by the participants. The sitting talked about revenue model, target customer, competitors, branding objectives and goals and content strategy.
Other topics discussed in the session included Keyword Research tools, SEO for offline (physical) products, Competitor Analysis, Keyword Types – Informational, Transactional and Navigational keywords, User Intent and Behavior.
At the end of the session, the moderator asked each one of the participants, “Why do you search?” Curiosity, finding solutions, freedom to find whatever we want and being up-to-date were among the variety of answers coming to the question.
DMHFriday is a regular fortnightly event where technology meets marketing, and where the discussion is about marketing specific topic.