02 November, 2015:Â Instagram has been one effective social media toÂ launchÂ a â€œshop nowâ€ platform. Likewise, Facebook; the social media behemoth has announced its goal to exist as a top shopping destination.Â
What can be expected is, first up, a â€œShoppingâ€ bookmark. It will fall under the â€œMoreâ€ tab and will consist of products that are based on a userâ€™s previously â€œlikedâ€ pages. According to the sources, the reports say that â€œthe products on the Shopping bookmark will be culled from the businesses that have begun testing the Shop section on individual pages, starting with apparel and accessories. The difference is that all the products will appear in one place.â€
In other words, Facebook expect to provide a major shopping convenience for the Facebook users.Â
The second shopping feature is Canvas, an â€œimmersiveâ€ ad format that is currently being tested. Accordingly, a full-screen shopping window in which youâ€™re able to skim through and pick colors, sizes, styles and so on before visiting the retailerâ€™s actual website. The testing of the platform is begun.
This new launch of Facebook adds convenience for the Facebook users and an enhanced way for the retailers to engage customers. It can be said one other way for Facebook to generate revenue. The E-marketer senior analyst, Catherine Boyle stated that, â€œThe more services Facebook is successfully able to offer consumers via their mobile app, the bigger the role theyâ€™ll play in consumersâ€™ everyday lives, which leads to more revenue-generating opportunities for Facebook in the long-term.â€