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Glocal hosts Corporate Communication Workshop


Kathmandu, May 9, 2017: As many as 20 corporate staffs from various corporate houses of Kathmandu engaged in a Corporate Communication and Internal Communication workshop recently held in Kathmandu.

Subhrajit Dutta, a high‐performing communicator with more than 12 years of experience in strategic communications consulting, digital marketing, internal communications, and external communications facilitated the training.

The workshop engaged the participants in creating harmony among all internal and external communications activities with an objective of creating favorable opinion among diverse stakeholders.

The first day of the workshop gave insights on Corporate Communications, Public Relations vs. Advertising, Marketing Communications and Integrated Marketing Communications (IMC) model, role and functions of a Corporate Communicator, and the skill-sets required for them.

Meanwhile, the second day of the workshop focused on the Internal Communication, the internal communication in modern day organizations, why it is crucial, the power of storytelling in internal communications, and key internal communication channels. This module engaged the participants in understanding the role of Internal Communications to facilitate effective communication with the employees.

As employees are crucial for the overall Corporate Communications and Brand Building effort of an organization, there was a discussion among the participants on if good internal communications practices are indispensable for the overall brand image.

Ranjita Gurung, Programme Coordinator at UK/Nepal Access to Finance Programme shared, “This workshop really helped us in the improvement of our communication skills. We are discussing in our team on how we can incorporate the skills learned in these sessions, and bring improvement in our working culture. We are also giving a presentation about the lessons learned in the workshop in our upcoming weekly meeting.” She further mentioned that there are numerous communications gaps in the internal working environment in an organization, which hampers the information flow among the staffs, bringing some disturbance in the environment. “Workshops like this can surely help overcome such gaps,” she added.

Organized by Glocal After School – Academy of Employability Skills, the workshop was held on April 30 and May 1 at the Maya Manor Boutique Hotel, Hattisar.