Ashim Pandey, the man behind Yatri Design Studio had been interested in bikes ever since he was in the 4th standard. His interest in two-wheeler only grew with his increasing age and by the time he was in high school, he had made up his mind to do aerodynamics. After completing his undergraduate and graduate studies in Delft University, he realized that he didn’t want to stay there and have a generic 10-5 job so he came back to Nepal and started Yatri Designs, something that combines both his interests; bikes, and aeronautics.
Yatri Design Studio was founded in 2017 to produce green urban mobility solutions. Their designs are completely based on aerospace technology and the team has taken an initiative to create sleek, elegant and environment friendly two-wheeler for comfortable urban mobility.
While studying in Delft, Pandey got to be in a team which would go onto compete in Formula Student, a student engineering competition held annually in the UK. The challenge was to design your own electric car. The competition had over 150 schools participating and Pandey says that because of it he got to learn about all the machinery and got a lot of training. On top of that after he completed his graduates, he got an internship with Donkervoort, a Dutch company which is a leading company in the automobile field. While working there, he felt that coming back home and starting something of his own would be more fruitful than working a basic job there. “I thought to myself, ‘Why not take the risk and go home and start something all by myself instead of doing some basic job there?’ and so I came home and started Yatri Design Studio.” He says.
About Yatri Design Studio
Pandey wanted to combine two integral businesses and make it one: the booming urbanization and a sustainable mode of transportation. So, he came up with a “Green Mobility” concept, where he designed vehicles that are appealing to the younger demographic in all ways. “Every time people think of an environment friendly vehicle they think it’s something slow and unattractive. Here at Yatri Designs we want to make exciting and sustainable designs which are on par with all the other manufacturing companies.” He says. The company aims to strike a chord with the responsible city dwellers, and the hopeful environmentalists, with its frame of carbon fibre and steel but a grounded and minimal design.
According to Pandey, the biggest challenge is the fact that there is little to no industrial support network for businesses like his. The high-tech manufacturing is not yet available in Nepal so the parts which can easily be molded and made is time consuming got them. Most of his products need a CNC, Computer Numerical Control which is readily available outside but not available here. “I’ve heard that a few universities have CNC but apparently no one has knowledge on how to use it.” He shares. Pandey feels that a lot of his problems would actually be solved if he could get the industrial support.
Although this is a very grave challenge, Pandey says that his team views this as a motivating factor rather than something to feel down about. “This is more of a factor to push us to work even harder than something that will make us give up.” He shares.
Pandey is confident about his products. His short-term goals include completing his first phase and launching the products in a commercial scale. He wants to show people that he has what it takes to thrive in a market where new ideas seldom get the support they need. He also aims to expand his designs to four wheelers in the later years. “I studied about carbon fiber applications which is especially used in automobiles. I would like to use my knowledge to the bikes that I will be making.” He says.
Message to the youth
Pandey says that the most important thing is that you need to have the drive and the passion to do something. He says that your mentality towards challenge is the major shaping factor of your whole business.
“Knowledge is an integral part of a successful business, but you need to see challenges as a motivation and work harder accordingly. The more challenges you face, equal number of opportunities arise.” He shares.
By: Prathana Thapa
Startups to support #skills2grow4life