Sydney, January 8, 2017:Â A small group of Sydney menÂ have discoveredÂ a rather creative way of promoting Nepal in Australia. What must have started on the whim of few youths has grown so big in a matter of weeks that on Saturday they took out an entire rally of over 30 cars.
All participating cars had one thing in common, the rear windows had stickers inviting AustraliansÂ toÂ Nepal.
People usually get paid to display someone elseâ€™s productÂ on their vehicles but these men are doing just the opposite. They areÂ spending as much asÂ $130 out of their pockets to display Nepal-promoting stickers on their cars.
According to messages received from Arun Gautam, he and his friends Bishnu SapkotaÂ and Sagar Adhikari have taken up this responsibility of promoting Nepalâ€™s tourism industryÂ in order to support their earthquake-ravaged motherland.
Dozens of cars with these promotional stickers gathered at a park in Rockdale on January 7. Later, they went around Sydneyâ€™s main thoroughfares effectively creating a motorcade of tourism ambassadors ofÂ Nepal.
Youths involved in the voluntary programme claim the number of people willing to chip in is increasing by the day with many installing the stickers only this weekend.Â Social media posts suggest Nepali Australians living in other cities are also showing keen interest in the campaign.
Nepalâ€™s tourism ministry doesÂ not undertake any major tourism promotional activities in Australia, the way neighbouring India does. As such, these private carsÂ are expected to compensate for that absence of an official advertisement campaign. After all, how wouldÂ drivers on the streets of Australiaâ€™s major cities miss these triangular flags and the word â€œNepalâ€?