Kathmandu: One of the biggest events that have been hugely publicized as a sustainable fashion show is ‘Mt Everest Fashion Runway’ which is aimed to be the highest show in the world. Nepal is all set to organize an international fashion show.
According to organizers, the Mt. Everest Fashion Runway will be held at Kala Patthar, a notable landmark in the Himalayas which is at the altitude of 5644 meters, on the 4th week of January 2020. This show will set the Guinness World Record for “The Highest Altitude Fashion Runway”.
This event is organized by Kasa and RB Diamond in coordination with the Nepal Tourism Board (NTB) and visits the Nepal Secretariat at Kala Patthar. The total of 20 models including 15supermodels from Milan (Italy) and 5 models from Nepal will walk the ramp at Kala Patthar. The fashion event will last for 45 minutes.
Speaking at the event, Mr Suraj Vaidya, National Coordinator for VNY 2020, said that the VNY 2020 Secretariat was looking forward to similar events that present Nepal as a new destination and with these events, they want young people to go in the destination and enjoy.
Mr Pankaj Gupta, one of the organizers of the event, said that the fashion industry is often regarded as one of the biggest polluters of the world as the industry produces 10% of humanity’s carbon emissions, and is the second-largest consumer of the world’s water supply, and pollutes the oceans with micro-plastics. In this context, the event organizer defended the event as an attempt that aims at spreading awareness of how the fashion industry could be carbon neutral and sustainable. He added the use of sustainable fabric and renouncing fast fashion is an important component of reducing the impact on climate.
The event aims to promote Kasa as a brand in the world market for sustainable and biodegradable fashion. The show takes up the cause of sustainable fashion, promoting Made in Nepal products, climate change and promoting Nepal on the world stage. The Mt Everest Fashion Runway has several components which gives the world a message of a sustainable trek in the Himalayas.
CEO of Kasa, a Nepali clothing brand, Ms Ramila Nemkul said that the Kasa is using an all Nepali, all organic and all biodegradable line made of felt and pashmina to produce and promote its line and introduce Nepali sustainable fashion to the world. She added that the event will be a great platform to promote the idea of sustainable fashion along with introducing Nepali luxury brands to the world.
According to the organizers, the official judge of Guinness Book of World Records has arrived in Kathmandu on January 24 to oversee the world record attempt.
Source: My Republica