Kathmandu, December 1, 2016:Â Nepal Tourism Board (NTB) has announced the launch of â€˜Experience Nepalâ€™ tourism campaign in partnership with American Express and Himalayan Bank.
The global campaign that aims to promote Nepal as an international tourist destination will be on till July 31, 2017, as per a media release. American Express will be the official card for the campaign under this exclusive partnership. NTB will play a key role in the promotion of the programme in various countries through trade fairs, offline and social media.
NTB will tie up with Nepali embassies in France, UK and Japan for a promotional programme in the respective countries. Himalayan Bank, being sole merchant acquirer of American Express in Nepal, will be bringing merchant offers across all categories for card members visiting Nepal.