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The Psychology of Colors


22 September, 2015: Colors are everywhere. We cannot choose not to see colors. Ever wondered why certain color or certain hue is your favorite than the others? It is believed that colors can really make impacts on our moods, emotions and behaviors. This study of hues as a determinant of human behavior is called color psychology. Color is a meaningful constant and it is powerful psychological tool. By using color psychology, you can send positive or a negative message. The meaning of colors can vary depending on culture and circumstances. Colors play a vital role in interiors. Each colors have their own meaning which reflects in its interior. A certain hue of color can make a room appear large or smaller. It can make the room seem cozy and warm or cool and still.

Orange: The color of adventure and social communication2

The color orange radiates warmth and happiness, combining the physical energy and stimulation of red with the cheerfulness of yellow. The color psychology of orange is optimistic and uplifting, rejuvenating our spirit. This vibrant hue reduces self-consciousness and allows you to express your confidence. At the same time, orange is also stimulating to the appetite. It is a nice option to use it in your dining area. Orange will keep them talking and eating for a long time.


Red: The color of energy, passion and action.

Red is energizing. It excites the emotions and motivates us to take action. It is a stimulant. It promotes courage and fearlessness. It signifies a pioneering spirit and leadership qualities, promoting ambition and determination. Use this color when you want to increase self-confidence. But too much red can make you feel overly excited or agitated.  So it is never a good idea to paint entire room red or to use in in the bedroom. A little goes a long way. Try bright red candles, picture frames or  accent pillows or bed sheets.


Blue: The color of trust and responsibility

Blue is the color is one of trust, honesty and loyalty. It is sincere, reserved and quiet, and doesn’t like to make a fuss or draw attention. The color blue has positive effects on the mind and the body. As the color of the spirit, it invokes rest and can cause the body to produce chemicals that are calming and exude feelings of tranquility. Blue helps to slow human metabolism, is cooling in nature, and helps with balance and self-expression. Blue makes an excellent color choice for the bedroom, meditation room or library. Too much blue can create feelings of melancholy, negativity, sadness, self-righteousness, and self-centered. Too little blue brings about qualities of suspicion, depression, stubbornness, timidity and unreliability.

Greegreenn: The color of balance, harmony and growth

The color green has healing power and is understood to be the most restful and relaxing color for the human eye to view. Green can help enhance vision, stability and endurance. This is the color of balance and harmony. It is the great balancer of the heart and the emotions, creating equilibrium between the head and the heart. It also brings with it a sense of hope, health, adventure, and renewal, as well as self-control, compassion. Green is also assosiated as the color of wealth and growth. Too much green can cause people to become placid, lazy, slow, moody, depressed, and lethargic. Too little can cause feelings of apathy and fear and rejection.

Purple: The color of the imagination and spiritualitypurple

Purple combines the calm stability of blue and the fierce energy of red. It is often associated with royalty, power, and ambition. Purple also represents meanings of wealth, creativity, wisdom, devotion, mystery,
independence, and magic. This color relates to the imagination and spirituality. It stimulates the imagination and inspires high ideals. It is an introspective color, allowing us to get in touch with our deeper thoughts. Purple assists those who seek the meaning of life and spiritual fulfillment – it expands our awareness, connecting us to a higher consciousness. For this reason it is associated with transformation of the soul and the philosophers of the world are often attracted to it. Too much purple brings out qualities of irritability, impatience, and arrogance. Too little purple brings out feelings of powerlessness, negativity, and apathy.

Yellow: The color of mind and intellect

yellowThe color yellow helps activate the memory, encourage communication, enhance vision, build confidence, and stimulate the nervous system. Yellow is creative from a mental aspect, the color of new ideas, helping us to find new ways of doing things. It is the practical thinker, not the dreamer. Yellow is the color of the networker and the journalist, all working and communicating on a mental level. Too much yellow causes loss of focus and makes it hard to complete a task. Too much yellow also can cause people to become critical and demanding. It is related to the ego and our sense of self-worth, to how we feel about ourselves and how we are perceived by others. 

Pink: The color of love and nurturingpink

In color psychology, pink is a sign of hope. It is a positive color inspiring warm and comforting feelings. Being a tint of red, pink also affects us physically, but it soothes, rather than stimulates. Pink calms and reassures our emotional energies, alleviating feelings of anger, aggression, resentment, abandonment and neglect. In interior, it freshen up the room and gives a warm romantic vibe. Often considered good choice for little girls or for couples as it is considered affectionate and intimate. Too much of pink can represent a lack of will power, a lack of self-reliance and a lack of self-worth. It can indicate an overly emotional and overly cautious nature. Combining pink with other darker colors such as dark blue, dark green, black or gray, adds strength and sophistication to pink.


Article by: Smriti Poudel, Freelancer Interior Designer


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