Portraying evolving gender roles aptly has always been a tough nut to crack for Indian brands. More often than not women have been depicted in the usual stereotypical roles over the years. However, with the changing times there has been a massive shift in the multiple roles juggled by women. The modern day woman is confident, independent, and a go-getter. Thankfully, some brands dare to break stereotypes beautifully and showcase the contemporary woman in her all new avatar.
Here are 7 ads that pay a fitting ode to the modern day progressive woman.
1. KIT KAT- Astronaut
This ad features a female astronaut in space who misses her family in India. Though the plot does not directly talk about women empowerment, yet it says a lot by depicting the main protagonist as a female astronaut.
This ad has a subtle undertone of feminism which we donâ€™t often get to see in Indian ads. The woman here, Kalki, shows that she loves Raksha Bandhan and also tells us that she is capable of looking after herself and her safety. The ad beautifully portrays that a modern day woman doesnâ€™t really need a brother to make sure she is safe as long as she drives a safe car like Ford. The car has been given the status of a family in the ad which makes you feel safe.
3.Â Myntra- Bold Is Beautiful, The Calling
This very simple yet powerful ad hits the nail on the head. Â It is beautifully written and it manages to break all stereotypes, giving a reality check to the hypocrisy that exists in our society. Debunking the old rules to make her own way, Radhika Apte shows us how bold is beautiful and it should be a philosophy we should live by.
4.Â Titan Raga- Woman Of Today
Titan Raga celebrated the â€˜woman of todayâ€™ in this empowering advertisement. They showed us a strong and independent woman who is capable of making her own life choices. She has aspirations and is not afraid to take control of her life in her hands. It is really interesting to see how they have depicted a high-spirited woman with an aura of sensuality wrapped around her.
This ad features a modern day couple. The woman is a multi-tasker who handles her office and juniors at work and then comes back home to prepare food for her husband who is still at his workplace on his bossâ€™ orders. The ad beautifully portrays a relationship where a woman knows how to juggle her work and personal life.
6. Pears- Mother’s Day
This beautiful ad celebrates the mother-daughter relationship and hits the right chords. It shows the strength of a woman and her love for her kids. Pears celebrates inner beauty in this ad – the beauty that lies in a womanâ€™s strength and not her appearance.
7. Whisper- Touch The Pickle
This impactful ad targets on evicting age-old menstruation taboos. It shows how the idea of shunning period-related taboos and leading a normal life during periods should be promoted amongst women of all ages.