Technology has uncountable merits and the way our lives have eased out in last few decades, itâ€™s commendable. However, when the opening line â€œRajinikanth puts on his suit and stylishly walks out of the jail” played at a theatre hall in Chennai and many started hooting for their favourite superstar, there was an additional reason to be proud of.
But who would have thought that an opening scene of superstar Rajinikanthâ€™s KabaliÂ would give more than 700 visually impaired fans a reason to cheer and clap?
A cinema hall in Chennai played the film that had employed descriptive audio technology.Â This rare technology helped in enabling an audio narration of the visuals shown in between the dialogues of the film.
This gave a chance to the visually impaired people to enjoy the film like we as normal people would have.
For them, it was all real. According to an NDTV report, V Marimuthu, a music student said, “It was a jolly experience. I was able to fully understand the film unlike other regular movies”. Divya Bharathi, a Tamil literature student too was happy. She said, Â “The description was so nice, I was able to literally see what was happening”. The initiative that is a part of a CSR by popular FM network Radio Mirchi enables people who canâ€™t see, enjoy a film without any cost. A senior level officer revealed that they want to focus on setting a trend so that movie making experience could be made equally enjoyable for those who canâ€™t otherwise enjoy it.
A team that consisted of three members took three days to script and record the voice-over. Well, this surely is a happy news!