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The Generation Green Anniversary and App Launch

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Kathmandu, February 15, 2019: WWF Nepal celebrated the 5th Anniversary of The Generation Green (TGG) campaign at an event that saw the attendance of over 50 participants including Hon. Gagan Thapa, House of Representatives; Mr. Anil Chitrakar, Dr. Aruna Uprety, Former Miss Nepal Sadichha Shrestha, and Ishani Shrestha.

TGG is a platform that seeks to strengthen the engagement of Nepal’s youth in conservation and promote smart choices for the environment. Using this platform, WWF Nepal launched its “The Generation Green” mobile application that seeks to educate and empower youth on the values of biodiversity using gamification models.

With Educate, Explore and Empower being the three main pillars behind TGG’s philosophy, the app has been designed to reflect this and allows young people to understand various conservation components in an engaging and interactive manner. Consequently, top performers in the app will have the opportunity to initiate and take forward conservation-related projects as they progress through the various stages of the app.

Speaking at the event, Dr. Ghana S Gurung, Country Representative of WWF Nepal said, “The Generation Green Campaign has been a vital component of WWF Nepal’s work in conservation education and will be a critical element moving forward to achieve its vision of engaging 500,000 youth in conservation-related activities. Through this, we hope to build a skilled and empowered generation able to influence and take actions keeping in mind environmental values and contributing to a future in which people can live in harmony with nature.

” Honorable Gagan Thapa, a Mentor of The Generation Green program stated that “Engagement with this campaign and the youth involved has helped me see various development issues from a different lens and has been quite significant in terms of how I approach my duty in the government.” 

In the last five years, TGG has grown to have 55,000 active members, and 2,50,000 eco club members. The event gathered collective ideas and suggestions for the future, keeping in mind past learnings and present initiatives. Other attendees at the event included a  representative from educational institutions, TGG mentees and implementing partners.